Brand Provocation

Knowing yourself is a gift. For businesses it is an essential asset. Self-awareness allows a company to connect with the truth of who they are, what they do & more fundamentally why they do it. There is no substitute for the process of gaining self-awareness in the definition of its brand. Look inward first, to be able to look outward … Read More

Singer donates her eyes

There is a very simple but powerful new campaign for the RNIB ( Royal National Institute for the Blind). Dame Shirley Bassey lends her eyes to the work. She appears with her characteristically diamond-sparkler eyes, shut. And is motionless until her eyes open wide and she once again becomes animated. Its a study in empathy and an insight into how … Read More