‘Odeon’ & cinema branding

Take the origin of the name ‘odeon’ literally and you start to imagine a radically different way of marketing cinemas. Small Greek theatres in which dramatic artists submitted their works to the public for approval. The idea of cinemas as theatres is a simple but directive one.  Theatres and cinemas share so much but differ so widely. They are both … Read More

Virgin trains thinks ahead

Virgin knows a thing or two about acting heroically. Revolution this, up against the established that, VFM, customer service etc. etc. Here, in a campaign for Trains is an idea of the consumer acting  heroically, with traveling pitched as a date with destiny and the chance for ‘Glory’. It is classic Virgin territory. Bold, emotive, maverick. And if those aren’t … Read More

Whyte & Mackay

A striking poster from Whyte & Mackay, somewhere near Leith. However, whats the idea for this well known blend from Glasgow? Smoothness. A result no doubt from the Triple Distillation favoured a little further west than Glasgow in Ireland. However the most interesting point is the headline ‘Surprisingly Smooth’, suggesting that most of us would have thought it pretty rough? Either … Read More

The return of the Great Western Railway. GWR

  The Great Western Railway franchise came into operation on the weekend. Re-defining a company with unique credentials from the past to lead a new purpose into the future. Much work has already been done to prepare for the re-appearance those 3  powerful letters. A passion within the railway has been re-kindled. A pride within the people is being remembered. … Read More

Brands that fly higher

There was a time, just for a while, when taking to the skies meant flying with a company with their head in the clouds. A bright and confident airline, flying in the face of prevailing conventions of the time. An airline that could have coined the phrase ‘Think Different” long before Apple. Braniff was a bone-fide 60’s revolution, in a … Read More

More Human Branding

I’ve been spending a bit of time thinking about brands and brains. What makes us human and how brands grow in the human mind? And the result is a simple provocation… It’s based on the observation over the years that many businesses in some market sectors genuinely struggle with some big concepts that feel (to them, rightly or wrongly)… risky, … Read More