Singer donates her eyes

There is a very simple but powerful new campaign for the RNIB ( Royal National Institute for the Blind). Dame Shirley Bassey lends her eyes to the work. She appears with her characteristically diamond-sparkler eyes, shut.

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And is motionless until her eyes open wide and she once again becomes animated.

Its a study in empathy and an insight into how we all, often as children, firmly squeeze out eyes shut to try to see what the world would be like without sight. It’s a new and frightening world in the dark, robbed of the familiar and left with uncertainty. The campaign brings these thoughts to life and make the possibility of blindness a reality for us all.

All we have to do is to voice our support for the sightless via a petition.