‘Odeon’ & cinema branding

Take the origin of the name ‘odeon’ literally and you start to imagine a radically different way of marketing cinemas. Small Greek theatres in which dramatic artists submitted their works to the public for approval. The idea of cinemas as theatres is a simple but directive one.  Theatres and cinemas share so much but differ so widely. They are both … Read More

Virgin trains thinks ahead

Virgin knows a thing or two about acting heroically. Revolution this, up against the established that, VFM, customer service etc. etc. Here, in a campaign for Trains is an idea of the consumer acting  heroically, with traveling pitched as a date with destiny and the chance for ‘Glory’. It is classic Virgin territory. Bold, emotive, maverick. And if those aren’t … Read More

Brand or be branded

  Its a phrase I like to use most weeks. It means that brand is inescapable. It’s Hobson’s choice. You have to worry about your brand or else you leave the formation of one of your businesses’ greatest assets to uncertainty and risk. You either take active part in shaping the way the world encounters you, building meaning and relevance … Read More

Brands that fly higher

There was a time, just for a while, when taking to the skies meant flying with a company with their head in the clouds. A bright and confident airline, flying in the face of prevailing conventions of the time. An airline that could have coined the phrase ‘Think Different” long before Apple. Braniff was a bone-fide 60’s revolution, in a … Read More

Different is only half the story for your business & brand

Being differentiated is at the heart of the art of branding. Standing apart from the competition. Standing for something distinct to everyone else in a market. But the obsession for being different is only half the battle for your brand. Your brand inherently needs to be a creative piece of thinking that seamlessly stitches together how you are different, & … Read More

More Human Branding

I’ve been spending a bit of time thinking about brands and brains. What makes us human and how brands grow in the human mind? And the result is a simple provocation… It’s based on the observation over the years that many businesses in some market sectors genuinely struggle with some big concepts that feel (to them, rightly or wrongly)… risky, … Read More