The Great Western Railway franchise came into operation on the weekend.
Re-defining a company with unique credentials from the past to lead a new purpose into the future.
Much work has already been done to prepare for the re-appearance those 3 powerful letters.
A passion within the railway has been re-kindled.
A pride within the people is being remembered.
A purpose that unites a railway has been re-written.
And whilst running one of the most complex and in-demand railways in Britain, undergoing modernization on a scale not see since Brunel, will mean problems & frustrations, the intent for Great has returned.
Ambition and intent are the essential pre-requisites of true heroic change.