Virgin trains thinks ahead

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Virgin knows a thing or two about acting heroically. Revolution this, up against the established that, VFM, customer service etc. etc.

Here, in a campaign for Trains is an idea of the consumer acting  heroically, with traveling pitched as a date with destiny and the chance for ‘Glory’.

It is classic Virgin territory. Bold, emotive, maverick. And if those aren’t the hallmarks of a hero, what are?